At the book launch event for David Vinjamuri's new book, "Accidental Branding", Vinjamuri explains the criteria with which he defines his term "accidental branding."
At the book launch event for David Vinjamuri's new book, "Accidental Branding", Vinjamuri goes over each of the lessons he learned from the legendary "accidental branders" that he interviewed for the book. In this segment, he discusses Rule #3 - Be Your Own Customer.
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Myriad Arts' video blog that, over the course, of 2008 will discuss 25 films from 25 years ago. This edition discusses the Mel Brooks film "To Be or Not to Be" with host Jonathan Betzler and guests David Vinjamuri and Leigh Celentano.
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